“A two-slide countdown hook you can use to market a health & fitness app - opening on a relatable pregnancy checkpoint and swiping to show the realistic interactive in-app baby avatar.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 1021x - 595K views where a normal post on the account lands near 582. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A pregnancy tracking app. Pull came in at 4/5, 5.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 27K likes, 426 comments, 498 shares, and 547 saves - the raw engagement Handler reads to place the post in its niche.

Its 595K views run about 2.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 13% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 71% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.