“A text-drama slideshow you can use to market a health & fitness app - it opens on a crying face and delivers the pitch via simulated lockscreen notification.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 7x - 771K views where a normal post on the account lands near 110K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An emotional support app. Pull came in at 5/5, 7.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 36K likes, 129 comments, 3.7K shares, and 2.4K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 771K views run about 3.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 92% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 63% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.