“A "new obsession" hook you can use to market a mobile game - it opens on a compelling narrative premise while showing raw, stylus-guided gameplay on an iPad.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 430x - 394K views where a normal post on the account lands near 915. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is The Millfield Tapes. Pull came in at 5/5, 21.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 29K likes, 90 comments, 3.4K shares, and 10K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 394K views run about 1.2x the median of recent games outliers in the library. That reach multiple ranks in the top 36% of the 139 games outliers we currently track. Its Pull score sits in the top 28% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 45% of them.