“A comparative slideshow you can use to sell a health & fitness app - hook with a sweaty workout selfie, rate household competitors, and crown your product winner.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 722x - 691K views where a normal post on the account lands near 957. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Rosabella Fast Hydration electrolyte powder. Pull came in at 5/5, 12.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 43K likes, 94 comments, 694 shares, and 10K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 691K views run about 3.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 17% of the 940 health & fitness outliers we currently track. Its Pull score sits in the top 49% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.