“A personal crisis slideshow you can use to market a health & fitness app - it hooks with a raw vulnerability slide, inserts an in-app notification alongside a comforting text, and ends with nostalgic photos.”

This slideshow TikTok post pulled 1.1M views - 2× what the account typically does (~550K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (22.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Huggers.