“A relatable routine skit you can use to promote a health & fitness app - dramatizing common nightly health symptoms beat by beat before cutting into in-app educational insights.”

7.9M views on a silent ugc post, 11496x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 687 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 1/5 (0.7% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Flo Health app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 39K likes, 1K comments, 2.2K shares, and 1.8K saves - the raw engagement Handler reads to place the post in its niche.

Its 7.9M views run about 35x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 2% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 96% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.