“A silent split-screen format you can use to sell a health & fitness app - cutting from aesthetic gym footage to a screen recording of color-coded muscle maps and visual exercise guides.”
172× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
279K views on a app demo post, 172x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.6K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 2/5 (1.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Stronger workout tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 2.7K likes, 15 comments, 31 shares, and 154 saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The video opens directly on a screen recording of a fitness tracking app, accompanied by a centered text overlay. Running for about 15 seconds, the clip progresses through roughly three UI navigation beats at a quick, steady pace. The product remains on screen for the full duration as a user navigates through workout logs, exercise selection menus, and targeted muscle diagrams. Text overlays remain pinned near the top of the frame to label the active features without spoken audio. The demonstration ends on an overview screen showing a generated training routine before cutting back to the start.
How this post compares
Its 279K views run about 1.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 36% of the 855 health & fitness outliers we currently track. Its Pull score sits in the top 89% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.
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Text-Heavy in Health & Fitness
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Slideshow in Health & Fitness
Silent UGC in Health & Fitness
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Want to dupe these outliers for your own app?
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