“A dual widget slideshow you can use to market a health & fitness app - pairing a threatening language mascot with your workout coach under the prompt Study or sweat.”
11× outlier2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
17K views on a slideshow post, 11x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.5K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 2/5 (1.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A gamified fitness tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 118 likes, 5 comments, 9 shares, and 21 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The six-second video plays through a short slide sequence without spoken audio. It opens with an on-screen text hook contrasting two types of daily notification reminders, shown as large overlay text across the frame. The post moves through two primary visual beats at a steady, rapid pace, dedicating roughly three seconds to each slide. The first visual displays a recognizable language learning reminder screen, followed by a second visual beat presenting a workout coach interface. Text overlays remain centered on screen to guide the visual comparison between the two tools, concluding with the featured fitness app dashboard visible in the final frame.
How this post compares
Its 17K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 84% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 86% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
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Want to dupe these outliers for your own app?
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