“A high-drama slideshow hook you can use to market a health & fitness app - it leverages a scandalous relationship narrative to seamlessly slip a native-feeling emotional support notification into the screenshot.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 5x - 60K views where a normal post on the account lands near 12K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An emotional wellness and heart-rate monitoring app. Pull came in at 2/5, 1.3% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 649 likes, 3 comments, 7 shares, and 20 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 60K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 100% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 88% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.