“A silent-UGC emotional hook you can use to market a health & fitness app - opening on a vulnerable struggle with food before transitioning to a gamified, cute in-app meal log.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 34x - 71K views where a normal post on the account lands near 2.1K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A gamified food tracking and eating disorder recovery app. Pull came in at 5/5, 20.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 9.2K likes, 2 comments, 126 shares, and 1.1K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 71K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 67% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 28% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.