“An app-demo hook you can use to promote a mobile game - opening on a shocked reaction before showing hands-on gameplay exploring a fictional missing person's phone.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 15x - 25K views where a normal post on the account lands near 1.6K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An interactive detective mobile game. Pull came in at 5/5, 25.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 2.7K likes, 36 comments, 204 shares, and 661 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 25K views run about 0.1x the median of recent games outliers in the library. That reach multiple ranks in the top 82% of the 123 games outliers we currently track. Its Pull score sits in the top 15% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent games outliers in the library, at 49% of them.