“A relationship glow-up slideshow you can use to market a health & fitness app - it layers raw breakup-healing text over aesthetic gym routines before showing a clean calorie-tracking interface.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 77K views, a jump of 72x over the account's median. The Outlier score is exactly that jump, and with 1.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (22.3% weighted). It promotes A fitness and calorie tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
Broken out, the post drew 9.4K likes, 12 comments, 256 shares, and 1.7K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
How this post compares
Its 77K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 53% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 23% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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