“A trauma-fueled slideshow you can use to market a health & fitness app - it transitions from gym-progress hooks to toxic inner monologue thoughts, sliding into a sneaky in-app tracking feature showcase.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
406K views on a slideshow post, 287x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (30.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie-tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 73K likes, 18 comments, 1.4K shares, and 11K saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens with a static title image introducing a gym and nutrition topic through a text overlay. It progresses through five distinct slides, moving step-by-step through calorie and macronutrient tracking breakdowns. Each slide presents visual information paired with short text overlays detailing food choices, macro counts, or meal comparisons. There is no spoken audio or background narration. The pacing relies entirely on the viewer swiping through each frame. The tracking process and app-related interface or logged totals appear across the middle and final slides, concluding the sequence with a summary slide.
How this post compares
Its 406K views run about 1.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 28% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 9% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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