“A two-slide meme slideshow you can use to grow a health & fitness app - baiting viewers with a gym-floor accusation before swapping to a disciplined protein-tracking screenshot.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Handler logged this slideshow post at 356K views, a jump of 248x over the account's median. The Outlier score is exactly that jump, and with 1.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.
Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (15.3% weighted). It promotes A calorie and nutrition tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.
By the raw numbers the post logged 38K likes, 84 comments, 2.3K shares, and 1.7K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a two-slide photo carousel formatted as a gym-focused meme. It opens on the first slide with a static image paired with a text hook referencing calorie tracking or diet management. The post moves across two visual beats, transitioning from the setup image to a punchline image on the second slide. Pacing is user-controlled via swiping between the two frames. Text overlays deliver the premise on slide one and resolve the gag on slide two, with the app reference anchored in the post caption and on-screen text context. The product, MyFitnessPal, is referenced directly through overlay text and the post caption rather than an in-app UI screen recording.
How this post compares
Its 356K views run about 1.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 30% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 39% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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