“A pain-point slideshow you can use to grow a health & fitness app - it pairs a failed-diet hook and body payoff with cute, customizable pink tracking screens.”

This slideshow TikTok post pulled 216K views - 175× what the account typically does (~1.2K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 4/5 (6.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie and macro tracking app.