“A moving-on slideshow hook you can use to promote a health & fitness app - it pairs personal glow-up milestones with a subtle, aesthetic screenshot of your app's daily tracker.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
226K views on a slideshow post, 161x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (35.7% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie and macro tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 47K likes, 32 comments, 1.1K shares, and 7.4K saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on a static image slide with a text overlay establishing a gym motivation hook line. The slideshow progresses through five distinct slides, presenting sequential beats of visual imagery and accompanying text overlays centered on self-improvement themes. There is no spoken audio throughout the sequence. The pacing relies on user-driven slide progression, moving from the initial hook image through middle panels with text statements to a concluding slide. The caption contains fitness-related hashtags without additional body text. A featured app or product interface appears on the final slide alongside explanatory on-screen text.
How this post compares
Its 226K views run about 1.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 37% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 5% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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Another Calorie Tracking outlier
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Same Slideshow format
Same Slideshow format
Same Slideshow format
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Want to dupe these outliers for your own app?
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