“A revenge glow-up slideshow you can use to promote a health & fitness app - it cycles through hypothetical comments from an ex before dropping the final, elite-looking in-app calorie log.”

This slideshow TikTok post pulled 17K views - 11× what the account typically does (~1.5K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (18.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie-tracking app.