“A transformation slideshow you can use to market a health & fitness app - it hooks with a physical payoff, details diet mistakes, and presents the tracking app as the solution.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
443K views on a slideshow post, 312x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (14.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie and macro-tracking app. Reach gets a post seen; Pull is the read on whether it landed.
By the raw numbers the post logged 28K likes, 34 comments, 356 shares, and 9.1K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This nine-slide photo carousel opens on an initial fitness-themed hook image paired with bold text overlay referencing nutrition or daily intake. The presentation moves across nine distinct static frames at a user-controlled swipe pace. Successive slides function as individual beats, displaying meal breakdowns, protein counts, and macro tracking details via recurring on-screen text banners. The calorie tracking app interface appears midway through the sequence, shown directly on screen within phone mockups and screenshots that highlight specific food logs and numerical tallies. The final slides close out the daily total summary with matching graphical text overlays.
How this post compares
Its 443K views run about 2.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 27% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 40% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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Want to dupe these outliers for your own app?
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