“A fitness-tips slideshow you can use to market a health & fitness app - it hooks with a physique payoff, lists training advice, and naturally integrates app tracking screens.”
2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 18x - 13K views where a normal post on the account lands near 722. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is A calorie-tracking app. Pull came in at 4/5, 5.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
Broken out, the post drew 361 likes, 22 comments, 9 shares, and 77 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This post is a five-slide photo carousel centered on a gym routine. It opens on an initial slide with a text overlay introducing the workout topic. The sequence proceeds across five static images displaying exercise steps and dietary habits, relying on on-screen text rather than spoken audio to communicate each step. Each slide functions as an individual beat, presenting visual references to gym workouts and nutrition management. Text overlays guide the user through tracking calories, training consistency, and repetitive routines. Calorie tracking and fitness tools are referenced through these slide overlays before the progression concludes on the final static frame.
How this post compares
Its 13K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 78% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 70% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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