“A slideshow-aesthetic hook you can use to market a health & fitness app - it opens with an aspirational physique shot before showing daily calorie targets and consistency streaks.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
201K views on a slideshow post, 132x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.5K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (10.0% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie and macro tracking app. Reach gets a post seen; Pull is the read on whether it landed.
By the raw numbers the post logged 13K likes, 42 comments, 109 shares, and 1.6K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This seven-slide image post opens on a static visual with a direct text hook centered on the first slide. The sequence progresses across seven distinct image beats without spoken audio or video motion. Each transition shifts to a new still frame featuring persistent on-screen text overlays that deliver concise, step-by-step statements. The visual pacing remains uniform as the slides advance one by one. The featured product interface appears on the middle and late slides, framed as screenshot captures overlaid with short descriptive labels, before concluding on a final slide that presents the brand name and icon.
How this post compares
Its 201K views run about 0.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 41% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 56% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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Another Calorie and Macro Tracking outlier
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Same Slideshow format
Same Slideshow format
Same Slideshow format
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A similar 127x outlier
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Want to dupe these outliers for your own app?
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