“A symptom-list hook you can use to sell a health & fitness app - list relatable stages of burnout through quick cuts, then present your app as the builder's solution.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 21x - 245K views where a normal post on the account lands near 12K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Anticipate, a burnout and mood tracking app. Pull came in at 3/5, 4.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 5.4K likes, 73 comments, 336 shares, and 863 saves - the raw engagement Handler reads to place the post in its niche.

Its 245K views run about 1.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 75% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 76% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.