“A emotional milestone hook you can use to promote a health & fitness app - it opens on a mother signing to her baby, building tension until the payoff clip at the end.”

619K views on a talking head post, 22x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 28K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (10.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A baby nutrition and feeding app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 57K likes, 334 comments, 449 shares, and 1.3K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 619K views run about 2.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 75% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent health & fitness outliers in the library, just 8% of the pool.