“A value-first informational slideshow you can use to promote a health & fitness app - it lists highly shareable baby feeding tips before revealing the tracking app in the final slide.”

Handler logged this slideshow post at 703K views, a jump of 286x over the account's median. The Outlier score is exactly that jump, and with 2.5K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (24.0% weighted). It promotes A baby food and allergy tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 51K likes, 238 comments, 6.7K shares, and 22K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 703K views run about 3.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 28% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 20% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.