“A symptom checklist slideshow you can use to promote a health & fitness app - it diagnoses relatable symptoms through illustrations and ends on an actionable in-app solution.”

This slideshow TikTok post pulled 1.2M views - 2× what the account typically does (~600K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (16.0% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Anxiety Relief App.