“A symptom checklist slideshow you can use to promote a health & fitness app - it diagnoses relatable symptoms through illustrations and ends on an actionable in-app solution.”

Running 7x the account's own baseline, this post reached 1.2M views against the 171K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Anxiety Relief App is the product on screen. Where reach gets a post seen, Pull - here 5/5, 16.0% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

By the raw numbers the post logged 101K likes, 316 comments, 3.5K shares, and 19K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 1.2M views run about 5.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 92% of the 871 health & fitness outliers we currently track. Its Pull score sits in the top 38% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.