“A two-slide curiosity-gap slideshow you can use to promote a health & fitness app - hooking with an ambiguous travel photo before revealing a color-coded muscle heatmap on slide two.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 79x - 807K views where a normal post on the account lands near 10K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is A workout-tracking and strength-scoring app. Pull came in at 5/5, 10.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
Broken out, the post drew 61K likes, 77 comments, 467 shares, and 4.4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on a static image slide functioning as a visual hook, framed around fitness and training. It moves across two distinct beats at the viewer's swipe speed, relying entirely on visual imagery and on-screen text overlays without spoken audio. The first slide establishes the premise with a brief text prompt, while the second slide serves as the reveal, displaying the workout app interface alongside the caption context. Text overlays remain centered across both frames to guide the two-part sequence. The product appears directly on screen in the final slide as part of the visual punchline.
How this post compares
Its 807K views run about 3.6x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 50% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 56% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
Collections by app niche
More outlier TikTok posts
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Another Workout Tracking outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
A similar 116x outlier
Silent UGC in Health & Fitness
Want to dupe these outliers for your own app?
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