“A mirror-selfie transition you can use to sell a health & fitness app - hook on a creator's abs, then cut on a beat drop to screen recordings of gamified workout stats.”

Handler logged this app demo post at 2.6M views, a jump of 7574x over the account's median. The Outlier score is exactly that jump, and with 343 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.4% weighted). It promotes A gym workout tracking and progression app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 32K likes, 47 comments, 124 shares, and 1.2K saves - the raw engagement Handler reads to place the post in its niche.

Its 2.6M views run about 12x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 2% of the 940 health & fitness outliers we currently track. Its Pull score sits in the top 87% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.