“A fake platform-update hook you can use to market a health & fitness app - it fools users with a native share action that instantly converts social videos into structured workouts.”

Handler logged this app demo post at 93K views, a jump of 72x over the account's median. The Outlier score is exactly that jump, and with 1.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (7.8% weighted). It promotes A workout-tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 971 likes, 10 comments, 1.4K shares, and 150 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 93K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 53% of the 894 health & fitness outliers we currently track. Its Pull score sits in the top 63% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 24% of recent health & fitness outliers in the library.