“A hand-holding POV lifestyle hook you can use to sell a health & fitness app - cutting abruptly to a dark-mode screen recording demonstrating a step-by-step workout builder.”
729× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
239K views on a app demo post, 729x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 328 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 1/5 (0.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A workout planner and routine generator app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 1.8K likes, 0 comments, 5 shares, and 43 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The eleven-second video opens directly on a mobile screen recording displaying an app interface. It progresses through two quick beats across its short runtime, cycling through distinct workout split menus and exercise tracking logs. The pacing is rapid and continuous, with smooth navigational taps and scrolls replacing any spoken audio or voiceover. On-screen text elements consist of native app typography and brief overlaid notes that identify specific bodybuilding routines. The fitness app interface serves as the primary visual subject, remaining centered on screen from the opening second through to the final frame without cutting to live-action footage.
How this post compares
Its 239K views run about 1.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 16% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 95% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.
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A similar 1287x outlier
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