“A cartoon-illustrated slideshow you can use to sell a health & fitness app - pointing out slang-labeled bodily insecurities on illustrated avatars before showing routine schedules and quick FAQs.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 1411x the account's own baseline, this post reached 1.2M views against the 850 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A wellness gummy supplement bundle is the product on screen. Where reach gets a post seen, Pull - here 3/5, 3.4% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
The counts behind those scores: 16K likes, 25 comments, 519 shares, and 5.7K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a nine-slide image carousel focusing on a wellness bundle and gut health products. It opens on a title slide displaying text overlay related to gut health routines, followed by eight sequential visual slides. Each slide functions as an individual beat, progressing through different angles, product packaging shots, and ingredient or benefit callouts presented via brief on-screen text overlays. The product packaging for wellness gummies appears repeatedly throughout the carousel, shown in tabletop setups and handheld product close-ups. Pacing relies on user-driven swiping through the static slides without audio dialogue, while the bottom caption lists gut health and product-related hashtags.
How this post compares
Its 1.2M views run about 5.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 10% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 80% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
More outlier TikTok posts
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Silent UGC in Health & Fitness
Silent UGC in Health & Fitness
Same Slideshow format
App Demo in Health & Fitness
Same Slideshow format
A similar 1243x outlier
Want to dupe these outliers for your own app?
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