“A cozy date night hook you can use to sell a mobile game - open on an aesthetic tabletop setup, then reveal gameplay mechanics through tactile, atmospheric prop interactions.”
11× outlier1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
15K views on a silent ugc post, 11x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (24.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Murder of Crows tabletop mystery game. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 1.3K likes, 28 comments, 290 shares, and 315 saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This silent UGC video runs for about 15 seconds. It opens on a physical tabletop mystery game setup, presenting a silent visual hook through gameplay components and on-screen text framing a two-player murder mystery scenario. The video moves through three distinct visual beats at a steady pace, cutting between close-up shots of cards, tokens, and hands interacting with the game pieces on a table. Text overlays guide each scene, detailing the role-assignment mechanic and replayability without spoken audio. The physical board game product remains centered in the frame throughout the entire clip, concluding with a final text callout pointing viewers to the bio link.
How this post compares
Its 15K views run about 0.0x the median of recent games outliers in the library. That reach multiple ranks in the top 99% of the 110 games outliers we currently track. Its Pull score sits in the top 16% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 41% of recent games outliers in the library.
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Same Silent UGC format
App Demo in Games
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App Demo in Games
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Same Silent UGC format
Same Silent UGC format
Same Silent UGC format
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