“An emotional storytelling slideshow hook you can use to grow a health & fitness app - it pairs a high-conflict family text message with a native stress-tracking app notification.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
1.1M views on a slideshow post, 7x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 157K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 4/5 (6.0% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A mental health app. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 50K likes, 372 comments, 1.7K shares, and 1.9K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a two-slide silent photo carousel. The first slide opens on a static image with an overlay hook that frames a personal dilemma about leaving a relationship and parental guilt. The second slide resolves the premise with a contrasting statement about what the children actually experienced. The transition relies on the viewer swiping between the two beats. Text overlays carry the entire narrative on-screen, placed centrally over still imagery. No app or external product is displayed within the slides. The accompanying caption expands on the text overlay theme with additional reflective sentences and topic hashtags.
How this post compares
Its 1.1M views run about 4.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 91% of the 888 health & fitness outliers we currently track. Its Pull score sits in the top 69% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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