“A fake-text slideshow hook you can use to market a health & fitness app - open on emotional parent drama, then reveal the app notification disguised in a lockscreen screenshot.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 6x - 720K views where a normal post on the account lands near 120K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An anxiety and stress management app. Pull came in at 2/5, 1.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 7.2K likes, 371 comments, 177 shares, and 429 saves - the raw engagement Handler reads to place the post in its niche.

Its 720K views run about 3.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 97% of the 890 health & fitness outliers we currently track. Its Pull score sits in the top 87% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.