“A three-slide transformation hook you can use to market a health & fitness app - swiping from a self-deprecating gym photo to color-coded muscle maps showing two years of progress.”

Running 827x the account's own baseline, this post reached 9M views against the 11K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A strength tracking app is the product on screen. Where reach gets a post seen, Pull - here 2/5, 1.9% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 137K likes, 291 comments, 653 shares, and 8.1K saves - the raw engagement Handler reads to place the post in its niche.

Its 9M views run about 40x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 15% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 83% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.