“A walking POV format you can use to promote a health & fitness app - cutting from first-person footsteps to an in-app leaderboard that resolves a friendly step-count wager.”

Handler logged this app demo post at 12K views, a jump of 7x over the account's median. The Outlier score is exactly that jump, and with 1.7K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (10.5% weighted). It promotes A gamified social step-tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 943 likes, 6 comments, 54 shares, and 21 saves - the raw engagement Handler reads to place the post in its niche.

Its 12K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 91% of the 888 health & fitness outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.