“A comforting ASMR hand-movement hook you can use to promote a health & fitness app - it mimics removing physical ailments from the screen with quick, rhythmic grabbing motions.”

245K views on a silent ugc post, 249x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 983 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (54.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A sobriety companion and tracking app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 45K likes, 94 comments, 21K shares, and 1.2K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 245K views run about 1.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 30% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 1% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC makes up 30% of recent health & fitness outliers in the library.