“A self-deprecating meme hook you can use to market a health & fitness app - it pairs a relatable bad habit with a sudden cut to an in-app milestone.”

372K views on a silent ugc post, 2128x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 175 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (28.0% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A sobriety tracking app. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 76K likes, 316 comments, 4.7K shares, and 2.3K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 372K views run about 1.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 4% of the 48 health & fitness outliers we currently track. Its Pull score sits in the top 6% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent health & fitness outliers in the library, at 31% of them.