“A relatable emotional hook you can use to market a health & fitness app - it opens on creator misery before introducing a cute, gamified progress-tracking interface.”

Running 96x the account's own baseline, this post reached 73K views against the 756 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A sobriety tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 20.5% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 9.4K likes, 52 comments, 383 shares, and 964 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 73K views run about 0.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 47% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 27% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.