“A relatable behavioral skit you can use to promote a health & fitness app - it leverages a trending audio setup about overdrinking before showcasing the clean daily-habit tracker UI.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 39x - 547K views where a normal post on the account lands near 14K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A sobriety habit-tracking app. Pull came in at 5/5, 35.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 111K likes, 123 comments, 18K shares, and 3.3K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 547K views run about 2.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 64% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 5% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.