“A comedic transition hook you can use to market a health & fitness app - it opens on a relatable drinking meme, cuts to a comic pass-out, and resolves with a sobriety-tracking screen.”

Running 19x the account's own baseline, this post reached 234K views against the 12K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A sobriety-tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 42.4% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

By the raw numbers the post logged 52K likes, 52 comments, 9.7K shares, and 2K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 234K views run about 1.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 77% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 2% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.