“A trend-mimicking gesture hook you can use to market a health & fitness app - it uses playful hand movements to simulate cleansing the body before transitioning into an in-app breathing circle.”

Running 22227x the account's own baseline, this post reached 3.9M views against the 175 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A sobriety and wellness app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 58.6% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Broken out, the post drew 929K likes, 3.4K comments, 316K shares, and 21K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 3.9M views run about 16x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 1% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 1% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC is the most common breakout format among recent health & fitness outliers in the library, at 32% of them.