“A 5-second silent close-up you can use to promote a health & fitness app - showing glowing skin under a text affirmation that baits viewers into commenting to claim the outcome.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 35x - 83K views where a normal post on the account lands near 2.4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A personalized skincare routine and tracking app. Pull came in at 5/5, 59.7% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 27K likes, 1.6K comments, 1.3K shares, and 3.5K saves - the raw engagement Handler reads to place the post in its niche.

Its 83K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 67% of the 855 health & fitness outliers we currently track. Its Pull score sits in the top 1% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.