“A relatable problem-state hook you can use to promote a health & fitness app - lip-syncing over a common bad habit before cutting to an in-hand app counter interface.”

534K views on a app demo post, 63x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 8.5K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A vape tracking and quitting app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 11K likes, 36 comments, 396 shares, and 454 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 534K views run about 2.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 56% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 80% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.