“A news-jacking hook you can use to promote a health & fitness app - open with an alarming health study clip to build urgency, then pivot directly to your habit tracker.”

25K views on a other post, 8x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 3.1K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (1.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A vape tracking and quitting app. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 110 likes, 12 comments, 42 shares, and 11 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 25K views run about 0.1x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 89% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 87% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most.