“A street-challenge hook you can use to market a health & fitness app - offer strangers cash to ditch their bad habit on camera, ending on a direct app call to action.”

Handler logged this other post at 461K views, a jump of 55x over the account's median. The Outlier score is exactly that jump, and with 8.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (9.8% weighted). It promotes Puff Count. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 39K likes, 227 comments, 273 shares, and 1.2K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 461K views run about 2.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 58% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 57% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.