“A 'not sponsored' review slideshow you can use to market a health & fitness app - hook with an honest rating, flash a 28g protein label, and give a realistic score.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 472x the account's own baseline, this post reached 437K views against the 925 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
David protein bar is the product on screen. Where reach gets a post seen, Pull - here 2/5, 1.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
The counts behind those scores: 2.7K likes, 116 comments, 182 shares, and 394 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This four-slide photo post opens with a close-up image introducing a product review of a David protein bar. The opening hook presents a direct rating format through text overlays placed on the imagery. Across four sequential image beats, the slideshow moves through visual shots of the protein bar packaging and the unwrapped food item from multiple angles. Text overlays on each slide display individual scores, category breakdowns, and flavor impressions without background audio or spoken voiceover. The post concludes on the final slide with an overall score summary, while the text caption notes purchasing intent and a non-sponsored disclaimer.
How this post compares
Its 437K views run about 1.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 21% of the 888 health & fitness outliers we currently track. Its Pull score sits in the top 89% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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