“A pop-culture bait hook you can use to market an entertainment app - it opens on a hyped reaction about a celebrity before showing an in-app lyric-matching quiz.”

Handler logged this app demo post at 58K views, a jump of 60x over the account's median. The Outlier score is exactly that jump, and with 968 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (21.4% weighted). It promotes A media sharing and recommendations app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 9.6K likes, 109 comments, 195 shares, and 466 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 58K views run about 0.2x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 56% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 22% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent entertainment outliers in the library, at 44% of them.