“An iMessage prank format you can use to market an entertainment app - generating a fake health inspection disaster photo to panic a boss over dramatic classical music.”

Handler logged this app demo post at 7.7M views, a jump of 1328x over the account's median. The Outlier score is exactly that jump, and with 5.8K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (5.2% weighted). It promotes An AI photo generation and editing app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 290K likes, 655 comments, 13K shares, and 14K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 7.7M views run about 30x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 11% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 74% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent entertainment outliers in the library, at 44% of them.