“A 6-second handheld laptop clip you can use to promote an entertainment app - record a movie scene with a POV text overlay praising a rare streaming find.”

3.1M views on a silent ugc post, 2569x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (16.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A movie and TV show recommendation app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 223K likes, 421 comments, 15K shares, and 56K saves - the raw engagement Handler reads to place the post in its niche.

Its 3.1M views run about 12x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 7% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 33% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC makes up 29% of recent entertainment outliers in the library.