“A 7-second reaction hook you can use to market an entertainment app - pair a "like what" complaint with a screen recording of a music compatibility score crashing to 12%.”

Handler logged this app demo post at 4.8M views, a jump of 5015x over the account's median. The Outlier score is exactly that jump, and with 957 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (12.5% weighted). It promotes A Spotify-integrated viral music quiz website. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 478K likes, 3.4K comments, 3.9K shares, and 24K saves - the raw engagement Handler reads to place the post in its niche.

Its 4.8M views run about 18x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 4% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 44% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent entertainment outliers in the library, at 44% of them.