“A silent screen recording hook you can use to sell an entertainment app - displaying nonsensical search history and predictive text typed after falling asleep with the browser open.”

This silent ugc TikTok post pulled 3.1M views - 5647× what the account typically does (~549 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (12.7% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.